Privacy policy

Privacy Policy

Last Updated: October 2, 2026

At Real Beauty Co., we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect your information when you visit, use, or make a purchase from our website.

This Privacy Policy is intended to provide disclosures required or commonly expected under applicable privacy laws. Some rights and obligations depend on where you live, the nature of your relationship with us, and the laws that apply to our processing activities.

1. Information We Collect

When you visit our website, place an order, create an account, subscribe to marketing communications, or contact us, we may collect the following categories of personal information:

  • Identifiers, such as your name, email address, phone number, account credentials, and online identifiers
  • Commercial information, such as products viewed or purchased, order history, and shopping preferences
  • Billing, shipping, and transaction information
  • Payment-related information, which may be collected and processed by Shopify or other payment providers
  • Internet or other electronic network activity information, such as IP address, browser type, device information, pages viewed, referring URLs, and interactions with our website
  • Geolocation information derived from your IP address or provided by you
  • Communications and customer-service information, including information you provide when contacting us
  • Marketing and communication preferences
  • Information you voluntarily provide in reviews, surveys, promotions, or other interactions with us
  • Inferences drawn from the information above, such as preferences or interests

We may collect information directly from you, automatically through your use of our website, and from service providers or other third parties, such as Shopify, payment processors, shipping providers, analytics providers, advertising partners, and social-media platforms.

We do not intentionally collect sensitive personal information unless you voluntarily provide it or collection is necessary and permitted by applicable law. Please do not provide sensitive information unless it is necessary for your request or transaction.

2. How We Use Your Information

We may use personal information to:

  • Process, fulfill, and deliver orders
  • Process payments, returns, refunds, and exchanges
  • Provide order confirmations, shipping updates, and other transactional communications
  • Create and manage customer accounts
  • Respond to questions, requests, and customer-service inquiries
  • Provide, maintain, secure, and improve our website, products, and services
  • Personalize your shopping experience
  • Understand website usage, trends, and customer preferences
  • Send promotional emails, text messages, or other marketing communications where permitted by law and based on your preferences
  • Administer promotions, surveys, reviews, contests, and loyalty programs
  • Detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized transactions
  • Protect our rights, property, customers, employees, and business
  • Comply with legal, tax, accounting, regulatory, and law-enforcement requirements
  • Establish, exercise, or defend legal claims
  • Carry out other purposes disclosed at the time information is collected or otherwise permitted by law

3. Legal Bases for Processing

Where applicable, including under the European Union, European Economic Area, United Kingdom, and Switzerland data-protection laws, we process personal information on one or more of the following legal bases:

  • Performance of a contract: To process and fulfill your order, provide requested services, manage your account, and communicate with you about transactions.
  • Legitimate interests: To operate, secure, improve, and market our business; prevent fraud; maintain records; and protect our legal rights, provided those interests are not overridden by your rights.
  • Consent: Where required, for certain marketing communications, non-essential cookies, personalized advertising, or other processing activities. You may withdraw consent at any time, without affecting processing that occurred before withdrawal.
  • Legal obligations: To comply with applicable laws, regulations, court orders, tax requirements, and lawful requests from authorities.
  • Vital interests: In limited circumstances, to protect the health or safety of an individual.

Where we rely on legitimate interests, you may have the right to object to that processing as described below.

4. Shopify and Our E-Commerce Platform

Our online store is hosted and powered by Shopify Inc. Shopify provides the e-commerce platform that allows us to sell our products and services to you.

When you visit or make a purchase from our store, Shopify may collect and process personal information, including information about your device, browser, IP address, shopping activity, order details, and payment-related information. Shopify may process this information to operate and improve its services, provide security and fraud prevention, process transactions, and support our store.

Shopify may act as our service provider or processor for certain activities and may independently process information as described in Shopify’s privacy documentation. Shopify may store and process information in countries outside your country of residence.

Shopify’s collection and use of personal information are governed by its own privacy policy. You can review Shopify’s Privacy Policy at:

https://www.shopify.com/legal/privacy

5. Payment Information

Payments made through our website are processed by Shopify Payments or other third-party payment providers. Real Beauty Co. does not directly store your full credit or debit card number.

Your payment information may be handled by Shopify and other payment processors in accordance with their own privacy policies, terms, and security practices.

6. Cookies and Similar Technologies

Our website, Shopify, and third-party services used through our website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

  • Remember items in your shopping cart
  • Keep you signed in or recognize your device
  • Understand how visitors use our website
  • Improve website functionality and performance
  • Measure website traffic and campaign effectiveness
  • Personalize content or advertising
  • Analyze shopping activity and customer preferences
  • Help prevent fraud and protect transactions

Where required by law, we will request your consent before using non-essential cookies or similar technologies. You may manage cookie preferences through our cookie banner or settings tool, if available, and through your browser settings. You may also be able to opt out of certain interest-based advertising through industry opt-out tools or device settings.

Disabling cookies may affect certain features of our website. Browser-based “Do Not Track” signals may not be recognized unless required by applicable law.

7. How We Share Your Information

We may disclose personal information to the following categories of recipients:

  • Shopify and Shopify-related services
  • Payment processors and financial institutions
  • Shipping, delivery, fulfillment, and returns providers
  • Website hosting, technology, and e-commerce service providers
  • Email, text-message, and marketing platforms
  • Analytics, advertising, and personalization providers
  • Customer-service and communications providers
  • Fraud prevention, identity verification, security, and risk-management providers
  • Professional advisers, including lawyers, accountants, auditors, insurers, and consultants
  • Government authorities, courts, regulators, and law-enforcement agencies when required or permitted by law
  • Parties involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction

These recipients may process personal information as our service providers or processors, or as independent controllers where permitted by law. We require service providers to use personal information only as necessary to provide services to us, comply with law, or otherwise as authorized.

We may also disclose information when necessary to enforce our agreements, protect our rights or safety, investigate fraud or security issues, or protect customers, employees, or the public.

We do not sell your personal information for money. However, some privacy laws define “sale” or “sharing” broadly to include certain disclosures for targeted or cross-context behavioral advertising. Where applicable, you may have the right to opt out of those activities.

8. Marketing Communications

If you choose to subscribe to our emails, text messages, or other marketing communications, we may send you information about new products, promotions, launches, discounts, and other Real Beauty Co. updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email. For text messages, you may opt out by following the instructions provided in the message, such as replying “STOP.”

Opting out of marketing communications does not prevent us from sending important transactional messages, such as order confirmations, shipping updates, account notices, or customer-service communications.

Where required by law, we will obtain consent before sending marketing communications. You may withdraw consent at any time.

9. International Data Transfers

We and our service providers may collect, store, use, and process personal information in the United States and other countries that may have data-protection laws different from those in your country or region.

When required by applicable law, we use appropriate safeguards for international transfers, which may include adequacy decisions, standard contractual clauses, the UK International Data Transfer Agreement or Addendum, contractual protections, or other legally recognized transfer mechanisms.

You may contact us using the information below to request additional information about applicable transfer safeguards.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, complete transactions, maintain business and financial records, resolve disputes, prevent fraud, enforce agreements, and comply with legal obligations.

Retention periods vary depending on the type of information, the purpose for which it was collected, legal requirements, and whether the information is needed to establish or defend legal claims. When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements and legitimate business needs.

11. Data Security

We take reasonable administrative, technical, and organizational measures to help protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

Shopify and our service providers also maintain security measures designed to protect information processed through their systems. However, no method of transmitting or storing information online is completely secure, and we cannot guarantee absolute security.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, Shopify services, or other services.

Real Beauty Co. is not responsible for the privacy practices, content, or security of third-party websites or services. We encourage you to review the privacy policies and terms of any third-party services you use, including Shopify’s Privacy Policy.

13. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

Where applicable law sets a higher age threshold, we do not knowingly collect personal information from children below that threshold without legally required parental or guardian consent.

If you believe a child has provided us with personal information, please contact us so that we can take appropriate steps to remove the information.

14. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the following rights:

  • Access: Request confirmation of whether we process your personal information and obtain a copy of it.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of personal information, subject to legal and other exceptions.
  • Data portability: Request a copy of certain information in a structured, commonly used, machine-readable format.
  • Restriction: Request that we limit processing in certain circumstances.
  • Objection: Object to processing based on legitimate interests, direct marketing, or certain other grounds.
  • Withdraw consent: Withdraw consent where processing is based on consent.
  • Opt out of marketing: Opt out of promotional emails, text messages, or other direct marketing.
  • Opt out of sale or sharing: Where applicable, opt out of the sale or sharing of personal information or targeted advertising.
  • Non-discrimination: Not receive discriminatory treatment for exercising privacy rights.
  • Appeal: Appeal our decision if we deny your privacy request, where required by applicable law.

To submit a request, contact us using the information in the “Contact Us” section. We may need to verify your identity before completing a request. We will use information provided for verification only as permitted by law.

You may authorize another person to submit a request on your behalf where permitted by law. We may require proof of authorization and identity verification.

We generally respond within the time required by applicable law. If we deny your request, we will explain the reason and, where available, how to appeal.

Because Shopify may process certain information on our behalf, we may need to coordinate with Shopify or other service providers to respond to your request.

15. Region-Specific Rights

European Union, European Economic Area, United Kingdom, and Switzerland

If you are located in the European Union, European Economic Area, United Kingdom, or Switzerland, you may have rights under applicable data-protection laws, including access, correction, deletion, restriction, portability, objection, and withdrawal of consent.

You also have the right to lodge a complaint with a data-protection authority in the country where you live, work, or believe an infringement occurred. In the United Kingdom, you may contact the Information Commissioner’s Office. In the European Union or European Economic Area, you may contact your local supervisory authority. In Switzerland, you may contact the Federal Data Protection and Information Commissioner.

California

If you are a California resident, the California Consumer Privacy Act, as amended, may provide rights to know, access, correct, delete, opt out of the sale or sharing of personal information, limit certain uses of sensitive personal information, and receive equal treatment for exercising your rights.

We do not knowingly sell personal information for money. If our activities are considered a “sale” or “sharing” under California law, you may opt out by contacting us. We will not discriminate against you for exercising applicable California privacy rights.

California residents may submit requests using the contact information below and may appeal a denied request where required by law.

Other U.S. States

Residents of states with comprehensive privacy laws, including Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia, may have rights that include access, correction, deletion, portability, consent withdrawal, objection, and opt-out rights relating to targeted advertising, certain sales or sharing, or profiling, depending on the applicable law.

If you are a resident of one of these states, you may submit a request using the contact information below. We will process your request according to the law applicable to your state of residence.

Canada

If you are located in Canada, you may have rights under applicable federal or provincial privacy laws, including access to and correction of personal information, withdrawal of consent where applicable, and the right to challenge our compliance with privacy requirements.

Australia and New Zealand

If you are located in Australia or New Zealand, you may have rights under applicable privacy laws, including access to and correction of personal information and the right to complain to the relevant privacy regulator.

16. Complaints and Regulatory Authorities

If you have a concern about our handling of your personal information, please contact us first so that we can investigate and attempt to resolve the issue.

You may also have the right to lodge a complaint with the privacy or data-protection regulator in your jurisdiction. We will not retaliate against you for making a privacy complaint or exercising a legal right.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, Shopify’s platform, data practices, or applicable laws.

When we make changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically.

18. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or wish to submit a complaint, please contact us:

Real Beauty Co.
Website: https://realbeautyyco.store
Email: realbeautyyco@gmail.com

Please include your name, contact information, the nature of your request, and any information reasonably necessary for us to verify your identity and respond.